Why slow fashion is just as important as making an ethical wedding dress.


It is great news to see lots of textiles brands turning their ideas and creations into ethical products. There are lots of recycled polyesters, organic ranges, more linens, hemps, bamboos, peace silks and natural dyes being used, which is better for the environment, however we must remember that slow fashion is just as important.



Slow fashion creates a cleaner practice and we all know the saying less is more. So why do I see lots and lots of bigger brands not taking on slow fashion, as we have heard many times that it is bad for our environment. It only leads to one thing money. So how are we going to change if it effects the profit of the business?

The Times: "Britons binned clothes worth £12.5 billion last year as the rise of “throwaway” fashion led to 300,000 tonnes of textiles ending up in landfill." and according to Warp, the waste charity "It is also estimated £140 million worth of clothing goes into landfill each year."

It is hard to buy something that has a higher price tag, even in the bridal business, especially as you only wear the dress once. However, there are ways to re-use.


Jessica Turner makes Bride bunnies from recycled wedding fabric.

Or dip dye your wedding dress after the big day or either change the top, for example add in a gold velvet top or adjust the length of the dress to make it short. There are so many ways to up-cycle a wedding dress and that is where a bespoke designer comes in handy. You need to have a chat with the designer before you purchase your wedding dress about how it could be recycled and the cost. Some designers might offer a service for up-cycling if you previously purchased from them.


Lyra Wedding Dress Jessica Turner Designs. How about changing the top to a velvet mustard for a party? Or change the skirt to be shorter for a boho party cocktail look?


The Royal Wedding Dress Jessica Turner Designs: how about shorten this and dip dye the ends for up-cycling and turning it into a party dress?


Or opt for a bridal separate. The top could be worn with jeans and heels


My point is that we do need to become more sustainable when we produce textiles but I think we need to also take on the slow fashion idea and produce less along with it, especially if we are in a climate emergency. If you think big, worldwide, how many textiles products there are and how many shops selling clothes, it is massive! When you go shopping into the town centre and pile through rails after rails of garments, I actually start to feel overwhelmed and need to get out! Anyone else feel this sometimes? Couldn't they have less in the shop and use the space more effectively?


The designer must put into practice slow fashion and the consumer must buy with a sustainable conscious. I have always been a bespoke bridal designer, designing one dress for that one bride, with a small well formed collection, fabrics and wedding dress sketches for ideas. The small collection is stocked at Willoughby and Wolf and there are different sleeve, belt, skirt styles for one dress so it the one dress which can be seen in different visions. Again, supporting the idea of slow fashion. Or for a bespoke bride, a sketch is chosen, then I produce a toile in the lining of the fabric which can be fully altered on the first fitting. Some brides find it hard to buy a bespoke dress because they can't see the end result. However, because it is a very personalised experience they have my one on one attention for styling advice throughout the process and there is room for alterations so they don't need to worry.


The Royal Wedding dress sketch by Jessica Turner Designs

Rachel Jane Photography




The Royal Bride Jessica Turner Designs

Lane and Grey Photography





Rachel Jane Photography


The handmade embroidery for sleeves and belt ideas. Bespoke bride.

Bethany James Photography


For the climate emergency, buy less and think how you can re-use? Shops should also start to produce less in my opinion. What do you think consumers or brands should do to help the environment and still work as a business? I would appreciate any comments.


CREDITS

Jessica Turner Designs

Photography

Kitty Wheeler Shaw

Rachel Jane Photography

Bethany and James

Flowers

Sarah Harper Flowers

Wildbunch Flowers

Clementine Floral Design

Hair and Make Up

Marie Kelly

J Dressiing Table

Storme Make Up and Hair

Accessories

Kate Cullen Ribbons

Febbie Day Earrings

Clare Lloyd Accessories

Angnus Walker Jewellery

Models

Jessica Stimolo @jessica_stimolo

Natasha Ionna @natasha.ionna

@pfionvince Bame models



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