Less is more, and de-develop.

It was interesting to read the other day about "De-developing rich countries" It was an article about less is more, quality over quantity and how we, as people need to change our mind set about wanting to have the next big thing and growing profit. The more we produce the more pressure it has on our planet and the more we grow the more damage is being done. How is this going to change? I have no idea but I do like the idea of this:

"How Much is Enough? where they lay out the possibility of interventions such as banning advertising, a shorter working week and a basic income, all of which would improve our lives while reducing consumption. Either we slow down voluntarily or climate change will do it for us. We can’t go on ignoring the laws of nature." The guardian by Jason Hickel

As an independent bridal designer I am all for slowing down, producing less, quality over quantity, and producing sustainably to support our world. Who is following suit though? Certainly not many bigger brands, think how many clothes are being produced each year for every season or collection. They won't be able to stop because that would mean closing stores, job losses, etc However, slowing down could work with fewer items in the collections. If consumers stop buying in the bigger stores, shop independently, they may start to realise that quality over rules quantity, then slowing down would be their only option.

How does de-develop work for an independent designer like myself? I am not about over growth, I believe in working local, designing for UK boutiques that would stock a British designer. I only produce a small collection, with the rest of the collection sketched and supported with fabric swatches.

The Royal Dress sketched by Jessica Turner Designs supported with fabric swatches.

The Royal wedding dress. Sketch by Jessica Turner

Jessica Turner Designs at Willoughby and Wolf.  The Royal wedding dress, lined with bamboo